ANNOUNCEMENT: New Partnership with Dave

By: Georgina Bradford
TV Channel Dave and MotorEasy

 We are delighted to announce our continuing sponsorship of Driving Entertainment on Dave, UKTV’s popular motoring channel. The deal extends our relationship for 2020 and covers some of the most watched programmes, including Top Gear.

Our founder, Duncan McClure Fisher commented “Like all the best partnerships, we are thrilled that MotorEasy is a true friend of Dave and look forward to this relationship blossoming further”. McClure Fisher added “MotorEasy has rapidly established itself as the UK’s fastest growing motoring association and Dave has helped us attract hundreds of thousands of members.” 

 

Along with Top Gear, the sponsorship also covers popular programmes such as Sin City Motors, Cop Car Workshop and Yianni: Supercar Customiser.

“As our relationship flourishes, we look forward to exciting times together,” McClure Fisher continued. “We are very pleased with the positive reception to our campaigns with Dave and will introduce new advertisements through 2020 that will reinforce our “everything car, done for you” range of motoring products and services.”

“Motoring has always been core to Dave’s offering and we know our viewers come to us to seek out the best of this type of content everyday,” said Luke Hales, Dave Channel Director at UKTV. “We are delighted to continue our relationship with MotorEasy who has been a long-term sponsorship partner for us.”

This partnership ties in well with the expansion of our portfolio of products such as our Parts-Only Warranty in association with Haynes and MotorEasy Leasing with LeasePlan - which includes 50% off MotorEasy GAP Insurance. These partnershps are designed to continue our aim of making vehicle ownership less stressful and more affordable. 

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